The re-designed solution was a modern, clean and a usable interface. Throughout the interface icons and illustrations were used to communicate the message more clearly.
Abdullah Kashif
Building a versatile brand with a connection to development
The Challenge
Re-designing a customer portal which is used for numerous tasks. Without having previously designed within this field was a challenge in itself, but also an opportunity. The re-design needed to have a modern look and feel while holding its functionality.
Solution
The re-designed solution was a modern, clean and a usable interface. Throughout the interface icons and illustrations were used to communicate the message more clearly.
What we did
Logo Design
Branding Identity
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The Idea:
Pixel Threading
Pixel Threading
Context
The re-designed solution was a modern, clean and a usable interface. Throughout the interface icons and illustrations were used to communicate the message more clearly.
Strategy
We spent time with players, coaches, referees and fans around the world, to understand the universal thing that makes women’s rugby so unique.
“More than in any other game, in women’s rugby it’s the differences within a team that make it strong. And once you get off the pitch, no other sport has such an inclusive, welcoming culture. In both ways, it’s The Ultimate Team Sport."
- TJ Rees, Campaign Director, DesignStudio
Working with World Rugby, we developed a campaign strategy around this key thought, and set out some major ambitions together. Firstly, to attract new players, fans and support - around the world. Second, to authentically capture women’s rugby’s unique energy and spirit. Third, to create something that didn’t look, sound or feel like any other sport.
We're thrilled to have worked (and continue to work) with Insivity who are creative partners in the very best sense!
We had a shape of where we want to take our brand and they deepened our understanding of it and brought it to life."? From technical details of web design to sweeping brand strategy, graphic design and animation they're professional and delightful to work with.”
- TJ Rees, Campaign Director, DesignStudioReady to kick ass?
We’re always open for a chat, so get in touch to
find out how we can help
Credits
Abdullah Kashif
Creative Director
Matthew Encina, Rogers Marquess , Florian Stadler
Creative Director
Matthew Encina, Rogers Marquess , Florian Stadler
Director
Matthew Encina
Director
Matthew Encina
Producer
Aaron Knapp, Ryan Kaplan, Ash Wagers, Daniel Zhang, Paul Hargrave, Grace Lee, Juan Carlos Cuadra, Eugene Goryachev, John Robson
Producer
Aaron Knapp, Ryan Kaplan, Ash Wagers, Daniel Zhang, Paul Hargrave, Grace Lee, Juan Carlos Cuadra, Eugene Goryachev, John Robson
Designers
Josh Childers, Ram Bhat, James Levy, Rachelle Moon, John Robson, Matthew Encina, Jaime Van Wart, Sang Chung
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